Let’s get this out of the way early. SEO is not a light switch. You don’t turn it on Monday and wake up Thursday with a line out the door. If that’s the expectation, we should probably also talk about beachfront property in Nebraska while we’re at it.
Let’s talk about Local SEO for a minute. We don't mean the overcomplicated, buzzword-filled version. The real version, for the small business owner with competitors — up the street, across town, probably two guys doing the same thing out of their garage.
Before anything fancy, you get the basics right. No shortcuts, no magic tricks. Just understanding how search works and where you fit into it.
